So, um yeah, at Newcastle Digital we can spin unique content and have your site zipping with traffic, especially locally and mobile where the biggest growth is forecast. Crucially, Newcastle Digital fills a local niche and local mobile search is the future. People want online support for where they are, right now. No national clunky corporate can offer the specialized individual support we share when you build and manage your search engine optimization program, right here in Newcastle.
The Three Pillars of Wisdom any Internet Guru worth her salt will share with you are Original Unique Content dense with your niche specific keywords. That means copy written original articles specifically about your niche, about your business and about the topics and issues that are current in your business and affect your customers. Newcastle Digital has a University trained copywriter and we understand you would expect punchy, sales converting articles to promote your business.
The second Pillar of Wisdom is onsite optimization – that is a website that has all the SEO features that facilitate ease of indexing and findability. Like seo friendly urls and attention to detail with alt tags and the like. Onsite optimization is ensuring that your website has all the features that will make is easy to be found.
The Third Pillar of Wisdom, and one that is most difficult to define and track, is off page optimization. This is where the search engine measures the number of links pointing to your site and measures the inbound links for quality, authority and relevance. So you want links from respected industry organization ‘s websites and as opposed to links from free for all link farms based in Eastern Europe. Get the picture?
So as an Internet Marketing Guru, sure, we may not be the High Lord Yogi or whatever, but we have learned enough over the years to propel websites under our management into the first page of the results and more importantly, to convert those website visitors into paying, profitable customers.